Nike Women’s World Cup
Nikes Augmented Reality Phantom Luna Soccer cleat Advertisement Displayed in Nike Pop Up Shop during 2023 Women’s World Cup. The goal of this experience was to immerse the user by displaying the Phantom Luna soccer cleats diverse range of features. Giving the audience full control of the animated soccer cleat through the use of their cellphone in an Augmented Reality lens.
I Used Blender to Rig and animate a 3d scanned model of The Phantom Luna soccer cleat for use in 8th wall. The animation challenge was coming up with a way to display the features of the soccer cleat in a sleek and innovative way. In the rigging process, I carefully adjusted the bones and control points to ensure natural movement and realistic behavior, enhancing the overall aesthetics of the animation. Additionally, I implemented intricate texturing and shading techniques to bring out the fine details of the cleat, creating a visually stunning result. Moreover, I collaborated with the marketing and product teams to align the animation with the brand’s vision and message, ensuring a cohesive and impactful narrative. Shapes the product strategy and designs the content with a focus on how to serve the audience with the pertinent information and optimal user experience. Use audience research and analyze data to drive content placement. By leveraging user feedback and market trends, I tailored the content to resonate with the target audience, effectively communicating the unique selling points of The Phantom Luna soccer cleat. This meticulous approach not only elevated the visual appeal of the animation but also contributed to a more engaging and informative user experience, ultimately supporting the product strategy and marketing objectives.
Accenture Extended Reality Animation and Design Projects
TQ Road Trip
Virtual Reality Application utilized to train Accenture employees on technology quotient topics. The application provides an immersive and interactive learning experience, allowing employees to engage with cutting-edge concepts such as Artificial Intelligence, edge computing, cybersecurity, and many more. Through the VR interface, employees can navigate realistic simulations and scenarios that enhance their understanding of complex technological concepts. Additionally, the desktop accessibility ensures that employees can engage with the material even outside of the VR environment, fostering continuous learning and skill development.
I was responsible for the animation of two characters and a couple of vehicles on this project. This was the first time I used the Studio Library plugin in maya and it was a tremendous help. The project had extremely tight deadlines, requiring us to work long hours and stay focused under pressure. As a result of the demanding schedule, I had the opportunity to collaborate closely with two other talented animators, which not only facilitated the division of tasks but also led to a valuable exchange of techniques and ideas. This teamwork and coordination significantly enhanced our overall efficiency and the quality of the animation work. Working in such a dynamic environment provided me with valuable experience and an opportunity to further develop my skills in character and vehicle animation.
New Joiner Experience
Accenture’s onboarding program at ‘One Accenture Park,’ a meticulously designed virtual campus within Mesh, showcases the intricate 3D design capabilities essential for crafting immersive metaverse environments. This virtual space has seamlessly integrated over 300,000 new hires, inviting each cohort to explore various educational exhibits and expert-led discussions housed in visually striking auditoriums. New hires navigate the campus aboard a virtual monorail, visiting intricately designed gathering spaces that foster connection and collaboration, while also acquiring the essential skills needed for success in their roles.
I was responsible for rigging and animating creatures and objects to fill the environment. Some of the challenges I faced during this project were mainly having to do with making assets and animations look good in VR. Timing in VR is paramount to nail down so that the users do not get nauseous looking at animations while in headset. Balancing realism with performance was also a significant concern, as the creatures had to look convincing without compromising the overall experience. Additionally, ensuring the seamless integration of the creatures into the virtual world was a meticulous process that required attention to detail and a deep understanding of the VR environment. Implementing interactive behaviors for the creatures, such as realistic movement patterns and responses to user actions, further added to the complexity of the project. Despite these challenges, the opportunity to bring the virtual ecosystem to life through captivating and immersive creature animations was a rewarding endeavor that pushed the boundaries of VR technology.
Desdemona’s Dreams Augmented Reality Book
Life Vision VR goes beyond the basic functionalities typically seen in AR books, harnessing advanced augmented reality technology to create an immersive storytelling experience. Instead of simple 3D pop-ups, this platform offers young readers a fully interactive 360-degree environment, featuring dynamic elements like flying butterflies, dancing ballerinas, and a vividly animated, Oz-like character that showcases the potential of AR in narrative design. The AR version of the hardcover book is accessible from all angles, allowing users to expand the virtual pages for direct reading or minimize them to focus on the 3D characters as they come to life, guided by the author’s narration.
I was responsible for taking the illustrated images of various characters in the book and recreating them in 3d. This involved carefully studying the original artwork and understanding the unique features of each character to ensure an accurate representation in 3D. I used Zbrush to complete this process, utilizing its powerful sculpting and modeling tools to bring the characters to life in three dimensions. In addition to sculpting, I also meticulously textured the sculpts, adding realistic details and enhancing the visual appeal of the characters. Furthermore, I undertook the critical task of retopologizing the 3D models, optimizing their geometry and structure to ensure smooth performance and seamless integration in the Unity game engine. This meticulous approach resulted in 3D character models that not only captured the essence of the original illustrations but were also perfectly tailored for implementation in the Unity environment.
Innovative Caveman 